Audience of Anchor

  1. Any user who is capable of using mobile sites on their phone
  2. Any users who has enabled the ‘Emergency alert’
  3. Any user who has signed up for Anchor via text message
  4. Busy, working professionals. Most likely not prepared for a disaster
  5. Residents who are not prepared for a disaster
  6. Residents who stay decides to stay behind, when it’s mandatory evacuation